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課程名稱 |
創業實務-1
Entrepreneurship in Practice-1 |
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開課學期 |
107-1 |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
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授課教師 |
陳彥豪 |
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課號 |
GMBA7117 |
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課程識別碼 |
749EM1360 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
第2,5,9,10,13,14 週
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上課地點 |
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備註 |
本課程以英語授課。密集課程。English taught.Intensive class. Rm405,Bldg1 CoM與陳家麟合授
限管理學院學生(含輔系、雙修生) 且 限碩士班以上
總人數上限：30人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1071GMBA7117 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
To create a new business, whether startup a new company or build it in an existed enterprise, is a dynamic progress with many uncertainties. It’s highly related to the entrepreneur for the chance to success. Even it’s hard to teach entrepreneurship, this course will try to give students the attitude of being an entrepreneur through some concept, practices, as well as skills. Learning by doing will be the core spirit of the course delivery method. |
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課程目標 |
This course will try to show the key theories and methods, which is related to the progress of starting up a new business. Students need to develop a new business by practicing those concepts taught in the class, step by step. This progress thorough whole class will bring students about the concept, attitude and skills of being a real entrepreneur. |
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課程要求 |
1. The schedule of the course is intensive. Students should be able to commit to attend every session.
2. Students NEED to have the willingness to be an entrepreneur, otherwise, you might feel bored in the class.
3. This course emphasizes “action learning”. Students might need to do his/her own works in/beyond the class.
4. The arrangement of topics of the course might change according to students’ performance and learning progress. It’s much like “the progress of entrepreneurship”. Students need to try to cooperate with teacher. The change will be announced as early as possible.
5. Students need to form a team with 2-3 people, no more than 3, in the beginning of the class. Teacher will help but no guarantee for find a team for you. Student needs to drop this course if he/she can’t join any team.
6. Each team needs to come up a feasible business concept in the end of this class, which will be the key performance indicator of this class. |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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Week 0 |
9/8 |
-Course introduction
-Class preparation
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Week 1 |
9/22 |
-The nature of entrepreneurship
-Team building
-Business opportunity identification
-Value proposition design |
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Week 2 |
10/7 |
-Business opportunity presentation
-Discussion |
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Week 3 |
10/13 |
-Design thinking
-Product/service design
-MVP/BML/Pivot |
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Week 4 |
10/28 |
-Guest speech |
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Week 5 |
11/10 |
-Product/service presentation and review |
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Week 6 |
11/11 |
-Business model canvas
-Strategic competition |
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Week 7 |
12/2 |
-Business model presentation
-Budgeting
-The practice of venture capital
-Presentation skill for final pitch |
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Week 8 |
12/15 |
-Final presentation |
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